Founders

Sandeep Singh
Founder USPL , Co-Founder Sportee & Advisor Offbeet
Sandeep has worked over 20+ years in the financial and technology space with multiple notable & high profile companies on wall street NY, USA. He was a Director of Data Management for over 8 years at one of the biggest US retail & institutional banks. Currently he holds a Managing Director position in the world's biggest trade clearing house as Global Head of Digital and API Economy. Sandeep attended Boston University in US for Masters in Financial management and also learnt various digital skills in API economy, Cloud and Big Data from MIT (Massachusetts Institute of Technology, Boston) & Currently, he has also enrolled in Wharton Executive education for securities industry..
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Sandeep is very passionate about cricket, both he and his son plays in multiple cricket leagues. His passion for sport, entertainment , desire to help US cricket board grow the sport and its associated talent aspired him to start this league along with his close friends.

Jaideep Singh
Founder USPL, Founder & CEO Offbeet Media Group
The founder and CEO of Offbeet Media, Jaideep Singh is a self-confessed startup fiend. A decorated ex-Army Major, he took the plunge and entered the corporate world in 2002. Throughout his career — which features senior management stints at powerhouses such as Viacom18 Media, Times of India, Arré, CII, JK Tyres, and others — he has been involved in the setting up of new products, new business models and teams....In his decade-long tenure at Viacom18 he worked across MTV and Vh1, and also dabbled in the movies, regional entertainment and kids genres.
As Senior VP, Head of Business for Viacom18 Network Business, he led a team of 60 people across the content, marketing, monetisation, PR and talent departments. He worked across the APAC, Middle East, UK and US markets, and was also part of the leadership team reporting to the Board of Network 18 and Viacom International (now known as ViacomCBS International). He decided to take his passion of storytelling through content to the next level by launching Offbeet Media. Today, he works with a talented team, handpicked by him and located across the country. Teamwork makes the dream work, he believes. An adventure and fitness enthusiast, Jaideep loves going on long runs and high-altitude treks when he isn’t working.
Creative and Content

Bhavya Sharma
Chief Creative Officer, Offbeet Media Group
‘Work hard, party harder’ is a phrase that our Chief Creative Officer Bhavya lives and breathes. A nonconformist, he has dabbled in pretty much everything the entertainment industry has to offer. In a career spanning over two decades, he has worked with biggies like Zee Network, MTV India, BBC World Service Trust (now BBC Media Action) and others to churn out exciting content for audiences.
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His body of work cuts across various genres of storytelling. From producing and directing ad films and documentaries, to being a creative director for both homegrown and international fiction shows, he is currently working on scripts for two Bollywood feature films. An adventure aficionado and wildlife enthusiast, he spends his time away from work trailing pug marks, creek hopping, or off-roading in the Himalayan wilderness.
Offbeet Profile
Sponsorship and Partnerships

Rohit Khetarpal
Head of Distribution
Seasoned Distribution Planner & Revenue Accelerator with verified experience of 25 years in shaping company’s business strategies within Linear and Non-Linear distribution and achieving top & bottom-line growth objectives while adhering to the company’s goals and vision and ensuring the highest team morale....
Entrepreneurial Mindset, career history dotted with impactful roles in orchestrating profitability, availability, distribution, sales & marketing, business development, international brands launches & development, account management, strategic alliances & partnership development, relationship management, and handling governance and compliance with the authorities.
PARTNERSHIPS